Marketing is all about getting people to know about what your business offers. Sales is about getting them to buy it.
When people ask my advice as a CFO about profitability improvement, I usually tell them to watch their top line before they worry about their bottom line. In other words, while keeping your costs under control is important, driving more and more revenue is essential.
These blogs will help show you how.
This is a great resource whether you need leadership tips for your sales team or if you need help creating a sales call planning routine.
Derek Halpern helps you get into the mind of your customers through his blog. He shares all of his successes and failures so you can increase your sales.
Amy Porterfield offers great Facebook marketing strategies in order to get the online exposure your business needs to increase sales.
Jay Baer is a New York Times bestselling author, marketing consultant, and speaker. His blog shares top notch content marketing and social media strategies.