November 25, 2015

POP031: Becoming a Social Media Master With Stephen Monaco


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Steven-MonacoStephen Monaco used social media marketing to turn ProComm into a global success story. Today he talks about what it takes to build a worldwide brand in the 21st century. No matter the size of your organization, you’ll come away from this interview with tons of usable business strategies.


In this episode, we’ll cover:

  • The differences between B2B and B2C digital marketing.
  • The importance of personal touch-points.
  • How to select social media platforms that make sense for your specific business.
  • Why digital marketing ROI isn’t what you think it is (and why that’s okay).

Stephen Monaco is a pioneer in digital strategy and is recognized as one of the first to engage consumers via online communities. His creative marketing prowess was the driving force behind the world’s best-selling PC data communications software of all time.


The best places to find Stephen:

 

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Are you prepared to handle the biggest challenges faced by business owners?

Don’t get blindsided by problems that other talented leaders have already solved.

We’ve teamed up with Dr. Hector Lozada, Professor of Economics at Seton Hall to survey business owners ranging from start-up founders to seasoned CEOs. What came out of it is a cheat sheet for sidestepping the roadblocks, bottlenecks, and challenges that plague your colleagues and competitors.

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