Dr. Héctor R. Lozada is an Associate Professor and Fellow of the Institute for International Business in the Department of Marketing at Seton Hall University, where he teaches undergraduate and graduate courses in marketing research, international marketing, and marketing strategies. He has over 40 publications both in the US and internationally and has had many speaking engagements both domestically and internationally.

In this episode, we’ll cover:

• Delegating your weaknesses
• When it’s better to outsource
• An hourly rate vs paying on retainer
• Sales: it’s not as easy as it seems
• When to look at cost as a way to invest in your future (in order to make money, you have to spend money)
• Hiring a PR expert vs doing it yourself

Questions from the show:

• Ryan Hanley, of ryanhanley.com
• Jessika Phillips, owner of nowmarketinggroup.com

The best place to find out more information:

• shu.edu