Jean Tang is the founder of MarketSmiths, a copywriting agency devoted to replacing generic content with the careful strategy of words. In 2007, she saw the need for a 2.6-second website: bite-sized, seductive, and jargon-free. Today, they offer far more than web content: they help brands and agencies increase reach, elevate thought, rouse emotion, and spur decisive action–on brand and with undeniable engagement.
