July 01, 2015

POP010: Copywriting for Humans with Jean Tang


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Jean Tang is the founder of MarketSmiths, a copywriting agency devoted to replacing generic content with the careful strategy of words. In 2007, she saw the need for a 2.6-second website: bite-sized, seductive, and jargon-free. Today, they offer far more than web content: they help brands and agencies increase reach, elevate thought, rouse emotion, and spur decisive action–on brand and with undeniable engagement.

In this episode, we’ll cover:

  • Copywriting for humans
  • The power of words
  • Knowing if you have potential interest before creating a product and trying to sell it
  • Doing your own PR, hiring a publicist, or good old fashion networking?

The best places to find Jean Tang:



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