September 23, 2015

POP022: Becoming A Social Media Maven And How You Can Too With Deirdre Breakenridge


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Deirdre-BreakenridgeWith an esteemed career spanning more than 25 years, it’s no surprise that Deirdre Breakenridge is internationally sought after for her PR, marketing, branding and social media expertise. Today she discusses the integral impact these fields have on your business and how to communicate that to your CFO and your clients.

Deirdre Breakenridge is an author, entrepreneur and CEO of Pure Performance Communications. She speaks nationally and internationally on the topics of PR, marketing, branding and social media. Breakenridge is the author of five Financial Times Press books including her latest title, Social Media and Public Relations: Eight New Practices for the PR Professional. She’s also the host of the podcast show, Women Worldwide, and was awarded the Best 50 Women in Business by NJBIZ in 2015.

In this episode, we’ll cover:

  • Her ingenious tips on making the company CFO your new best friend.
  • How to demonstrate the effective differences achieved through your PR and marketing efforts.
  • Why aligning strategy with tactical approach and setting realistic expectations are the keys to winning with clients.
  • Tips for getting started (and succeeding) on social media.
  • Her killer formula for social media growth and the importance of “social selling.”
  • How to illustrate the importance of your PR and marketing expenses to clients through ROI and correlation models.
  • How to turn your current network into clients and the balancing act of asking and giving.

Questions from the show:

“For someone coming right out of college with little work experience, what’s a good way for them to jump into the industry and make a name for themselves? Should they go to networking events? Should they connect with people online? Should they reach out to the thought leaders in their industry? If you have little work experience, how can you differentiate yourself from all of the others who are seeking employment or want to advance their career?”

Timothy Huneycutt

“You guys recently talked about reaching out to the network you currently have to reach your goals rather than going to networking events and meeting new people. How do you turn your current network into paying clients? How do you approach this without sounding ‘salesy’? Is it an appropriate thing to do?”

—Emily Joy Lewin of

The best places to find Dierdre:



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