September 30, 2015

POP023: How To Harness The Power Of Neuromarketing With Roger Dooley


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Roger-DooleyRoger Dooley is a world-renowned expert and coach in the fascinating field of neuromarketing. Today, Roger discusses the science (and power) behind behavioral research and how to use it to improve your marketing, increase your sales and enhance your overall customer experience.

Roger is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and writes the popular blog Neuromarketing as well as Brainy Marketing at He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter a then-nascent home computer market. Roger is currently focused on spreading his ideas through writing and speaking, with limited engagements for training, coaching, and facilitation.

In this episode, we’ll cover:

  • The definition of neuromarketing and why every business should use it.
  • How neuromarketing can help you go viral.
  • The psychology of persuasion and how to use it.
  • How to apply neuromarketing in creative fields.
  • The concept of positive framing and how to use it to sell your products.
  • How to use neuromarketing to improve your user design.
  • The psychological importance and impacts of price.

Questions from the show:

“With a startup, your launch is never going to be perfect. You always have branding ideas, features you want to incorporate, and many other aspects you’d like to include. However, you just can’t do everything before launching your product. At what point should you hold off until things are good enough and when should you just bite the bullet and put it out there?”

—Chris Gimmer

“With the tools that are available to us today, it just makes sense to test a product before releasing a big launch so you can get feedback. Is it a good idea to offer the customers from the test a lower price? What if it’s not financially possible to ‘grandfather’ them in after the initial launch / test phase?”

—Emily Miethner, Founder & CEO of

The best places to find Roger:



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