Stephen Monaco used social media marketing to turn ProComm into a global success story. Today he talks about what it takes to build a worldwide brand in the 21st century. No matter the size of your organization, you’ll come away from this interview with tons of usable business strategies.

In this episode, we’ll cover:

• The differences between B2B and B2C digital marketing.
• The importance of personal touch-points.
• How to select social media platforms that make sense for your specific business.
• Why digital marketing ROI isn’t what you think it is (and why that’s okay).

Stephen Monaco is a pioneer in digital strategy and is recognized as one of the first to engage consumers via online communities. His creative marketing prowess was the driving force behind the world’s best-selling PC data communications software of all time.

The best places to find Stephen:

• stephenmonaco.com
• LinkedIn
• Twitter