You know how we talked about the importance of customer solutions earlier this week? Well, today we’re going to build off of that, with the importance of good design.

Design? But I offer financial services, like AcceleratingCFO!

Listen, even if you’re not part of the design industry – hey, you may sell moving parts for commercial vehicles for all I know – today’s world is oversaturated with content and images. And to get noticed in any field, you’ll need to stay up-to-date on the latest and greatest in design.

But you may say, “I have great content! That’s what will draw people to my website, not the design.” Unfortunately, that is not the case. You cannot rely solely on content to draw anyone anywhere anymore. While the content might lead people towards your site, once they’re there, you’ll need to make them stay. And that’s where good design comes in.

Design is more than just visuals, it’s how your customers interact with your business before they come into contact with you. And good design engages potential customers through other senses, inviting them to linger longer. You may have written a great article or blog post, but the flow of your website (read: design) will be crucial in navigating users towards more content. As a result, the importance of design rests in its ability to enhance the content and user experience.

On top of that, good design helps more fully communicate your business’s mission, values, and goals. And although it may not be obvious, good design shows that your company cares about the small things – the little, but important details that will push your client’s projects to the next level.

Still not convinced? Let’s put this in perspective: do you really want your website to look like it was from the dawn of the Internet? I know ‘90s fashion may be making a comeback, but having an outdated website publicizing your business is not a great look…

In sum, content and design no longer live in silos. They coexist. And a successful business has a fusion of good design and good content, making the user experience better.