Category: Marketing

How Flexible is Your Business?

Everybody who regularly reads our blogs knows that we are big sports fans — and often speak in sports puns. There’s a strategy used in football — Bend, but d...

Sell Me This Pen

Small business owners and colleagues often debate about whether or not it’s wise to hire a salesperson.  Now I know that all the salespeople reading this are sayin...

PIVOT… PIVAAATTT!

So if you are a certain age — no need to disclose if you don’t want to — you will recall the Friends episode when Ross moves into a new apartment and the agony...

Marketing Success in the Pandemic Era

One common thread that is weaving our clients together is a question about how they should allocate marketing dollars in these unprecedented times. I reached out to my goo...

Racing to the Finish

In the last third of the year, if you’re anything like me, you’re probably in panic mode asking: How am I going to reach my year end numbers in the next four mon...

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