Over the past ten years of my Fractional CFO business, I’ve noticed a common challenge for businesses irrespective of industry: marketing . Personally, I’ve tried...
Everybody who regularly reads our blogs knows that we are big sports fans — and often speak in sports puns. There’s a strategy used in football — Bend, but d...
Small business owners and colleagues often debate about whether or not it’s wise to hire a salesperson.
Now I know that all the salespeople reading this are sayin...
So if you are a certain age — no need to disclose if you don’t want to — you will recall the Friends episode when Ross moves into a new apartment and the agony...
One common thread that is weaving our clients together is a question about how they should allocate marketing dollars in these unprecedented times. I reached out to my goo...
Whether it’s summer reading or pandemic reading , here are some books on business strategy and entrepreneurship that entrepreneurs and small business owners should ...
Six years ago I started my firm and quickly realized that I would have to find my own clients. I can still recall the butterflies in my stomach every time I had to explain...
At this point, the initial round of PPP has been allocated — and you’re either ecstatic that you received your money ( unlikely ) or you are...
In the last third of the year, if you’re anything like me, you’re probably in panic mode asking:
How am I going to reach my year end numbers in the next four mon...
